Consulting the mass media giant’s iconic brands through design.

Condé Nast

Beck & Stone worked with the Condé Nast subscriber acquisition team to design and develop responsive marketing emails, introducing them to the technology and consulting executives on the importance and value in implementing the practice across the global mass media company’s brands.

Convincing with imagination

Dramatic takes on current mailings were designed to show the possibilities the new mobile web held, if the design process and technology stack evolved to leverage it.

Email Designs for Vanity Fair, Wired, Glamour
Conceptual Mockups

Educating through demonstration

Coded prototypes were used to demonstrate to the internal team the design process, to educate development vendors on best practices for coding the emails, and to show executives that each brand’s integrity could be preserved in a responsive environment.

Email Designs for Vanity Fair, Wired, Glamour
Client Supplied Design with Developed Prototype

Proving by execution

In a collaborative effort across several tiers of the organization, new templates were created, with clear improvement in major metrics showing immediately. Condé Nast’s email marketing was now responsive in design, agile in its development pipeline, and adapted to the changing habits of a mobile-first audience.

Coded Emails for GolfWorld
Coded Design

Trust through experience

The collaboration expanded into areas of the subscriber acquisition team’s digital marketing efforts, including rich media banners and native advertisements across major titles in Condé Nast’s roster, including Vogue, Vanity Fair, Wired, AD, and GQ.

Logos of Conde Nast Brands
Brands Served