Case Study December 2013

Condé Nast

Consulting on responsive design practices for a multi-brand marketing team.

01.
Convincing with imagination

Dramatic takes on current mailings were designed to show the possibilities the new mobile web held, if process evolved to leverage it.


Marketing Email Designs Email Designs for Vanity Fair, Wired, Glamour


02.
Educating through demonstration

Rapid prototypes were used to consult the internal team on best practices, and to show executives that each brand’s integrity could be preserved in a responsive environment.


Client Supplied Mockup
Coded Protoype

Email Prototype for Bon Appetit


03.
Proving by execution.

In a collaborative effort across several tiers of the organization, new templates were created, with clear improvement in major metrics showing immediately. Condé Nast’s email marketing was now responsive and ready to grow.

Coded Designs
Coded Emails for GolfWorld


04.
Trust through experience.

The collaboration expanded into other areas of Condé Nast’s digital marketing, including rich media banners and native advertisements.


Brands Served

Logos of Conde Nast Brands