Consulting the mass media giant’s iconic brands through design.
Condé Nast
Convincing with imagination
Dramatic takes on current mailings were designed to show the possibilities the new mobile web held, if the design process and technology stack evolved to leverage it.
Educating through demonstration
Coded prototypes were used to demonstrate to the internal team the design process, to educate development vendors on best practices for coding the emails, and to show executives that each brand’s integrity could be preserved in a responsive environment.
Proving by execution
In a collaborative effort across several tiers of the organization, new templates were created, with clear improvement in major metrics showing immediately. Condé Nast’s email marketing was now responsive in design, agile in its development pipeline, and adapted to the changing habits of a mobile-first audience.
Trust through experience
The collaboration expanded into areas of the subscriber acquisition team’s digital marketing efforts, including rich media banners and native advertisements across major titles in Condé Nast’s roster, including Vogue, Vanity Fair, Wired, AD, and GQ.
